If you’re at least a semi-tech savvy internet user, chances are high that you’re either using an ad blocker on YouTube or paying for the Premium tier, which has no ads. And Google is looking at ways to limit that first option as it impacts website profitability. YouTube has confirmed that it’s testing a new three-hit ad blocker rule.
A company official said YouTube was “running a little experiment” globally by urging people to disable their ad blocker when watching videos on the website. In “some extreme cases” where people ignore the message, they get a temporary ban on playing. Disabling video playback will only take effect when the user repeatedly ignores the prompt.
YouTube reminds us that adblock detection is nothing new and the platform’s policy is strictly against the use of adblockers. However, this is the first time the company has started enforcing those rules. Of course, some users may be flagged incorrectly for using an ad blocker and there is a link in the message for user feedback for those rare cases.
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